Our story
A story of passion, commitment and trust
At MISFT APAC, our journey began with a simple belief: the right footwear can make all the difference — whether on the trail, in the field, or in everyday life. For over 30 years, we’ve been helping brands and distributors bring tactical shoes and hiking boots to market with confidence.
Our roots run deep across Indonesia, China, Vietnam, Thailand, and the United States, where we’ve built strong partnerships with factories, suppliers, and logistics networks. Over the decades, we’ve seen the challenges brands face — navigating design, sourcing, production, and export. That’s why we set out to be more than just a supplier. We became a partner who streamlines the process, ensuring every step — from concept sketches to customs paperwork — runs smoothly.
What started as a small team with a passion for durable, functional footwear has grown into a trusted name in global sourcing and export management. Yet our core values remain the same: quality, reliability, and partnership.
Today, MISFT APAC continues to help clients simplify complexity, reduce costs, and accelerate time to market — while staying true to our commitment of delivering footwear that performs when it matters most.
This is our story. And we look forward to being part of yours.
